Page 47 - OUSD High School Course Catalog

COURSE CATALOG 2017-2018 P a g e | 47

ENTREPRENEURSHIP I
O744
This course provides students with the information needed to start a business operation. Students will learn how to identify a
business opportunity, understand business legal structures, small business budgeting, record keeping methods, staffing,
marketing and promotion. Instruction will include an introduction to the elements of a business plan including marketing and
technology

INTERNATIONAL BUSINESS
O627E

Offered Online only

International Business provides an introduction and overview of international business with a global perspective on
international trade. Career preparation/foundation skills include personal, interpersonal, critical thinking and technology
skills. Academic integration supports the content area skills of internal and external environments, channels of distribution,
CTE/BUSINESS & FINANCE SECTOR
finance, communication and travel.
GLOBAL MARKETING

O628E
Offered online only
Global Marketing provides an overview of the culture of international marketing with a global perspective on international
trade. Students will learn global marketing fundamentals as they apply to North, Central and South America, Europe, Asia,
Australia and New Zealand, the Middle East and Africa. Varying cultures, demographics, geography and economics will be
compared.

MARKETING I
O910
Students will understand how a new product or service concept is successfully developed and brought to market through
research, brand integration and product promotion. Using real-life examples, students will explore concepts in international,
direct response, and e-marketing. Additionally, they will be introduced to specialty marketing segments such as: sports,
travel/tourism, and hospitality marketing.

WEB DESIGN & DEVELOPMENT
O749E
Offered online only

This course is designed to provide students with classroom and laboratory experience in current and emerging networking
and web design technology that will empower them to enter employment and/or further education and training in the
computer networking field. The processes of designing and maintaining a Web site will be covered as the student develops
personal web pages
MARKETING & SOCIETY

O912E *
Offered online only

This course will give students a fundamental understanding of the relationship between marketing and popular culture.
Marketing techniques, the elements of persuasion, and the effect on societal behavior will be studied. Particular focus will be
given to the marketing strategies employed and the positive/negative effects of those strategies. Examples of topics
included are marketing to children, minorities, and green, political and charitable marketing. Complex ethical issues in

marketing and marketing’s contribution to stereotypes, representation of gender, materialism, and over-consumption will be
studied. Students will also reflect and respond to the creation and expansion of markets via global marketing techniques,
their positive and negative impacts on society, and corporate social responsibility. Marketing and Society is UC approved as a
“G” Elective. This course is only offered virtually.

KEY * meets UC approval for “A-G” ^ meets course requirements for NCAA
An “E” at the end of the course number indicates that the class is offered online through Virtual Learning